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INNOVATIVE 2-YEAR CATALOG SAVES PAPER SPOKANE, WA, January 29, 2003 – Rings & Things Wholesale unveiled its newest earth-friendly marketing tool today, with the release of the bead seller’s latest 2-year catalog. By releasing a major catalog every other year, and issuing small updates every 3 months, the company significantly reduces its paper use and printing costs. The savings can then be invested in increasing the amount of stock on hand, and marketing it worldwide. "We’ve been very happy with the results of going to a biannual catalog," says Polly Larue of Rings & Things’ marketing division: "Not only do we save money and lessen our environmental impact, we’ve also increased our efficiency in other ways. Our graphic designers and copy writers have more time now to create new jewelry project sheets, and make the website easier to use." Rings & Things, based in Spokane, WA, follows an official policy of reducing its waste and recycling whenever possible. Founder Russ Nobbs is known in the community for providing recycling services at major public events like the city’s annual ArtFest, and his warehouse operates along the same lines. Packaging materials are sent to a recycler after goods are received in stock; shipping boxes and envelopes are re-used to send customers their orders; and paper is used on both sides in printers and copiers, then either shredded for packing material or picked up by a recycling company. Rings & Things is a wholesale mail order supplier of jewelry findings and supplies, including charms, wire, tools, glues, polymer clay, Swarovski® Austrian Crystal, display items, stringing and necklace supplies, pearls, beads (glass, metal, gemstone, bone, horn, fiber-optic, ceramic, old & new), and more! 248-page wholesale catalog available, $5. $50 minimum order. Website includes illustrated projects, hints, tips, eye beads, and more. Rings & Things has been supplying professional crafters and bead stores with jewelry supplies since 1972. Make it pro with Rings & Things! PO Box 450, Spokane, WA 99210-0450, 1-800-366-2156, http://www.rings-things.com.
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