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Author Topic: precious marketing research  (Read 623 times)
Laurar
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« on: March 06, 2011, 06:34:51 pm »

recently I handmade some stone jewelry items,and I wanna sell them online as marketing research cause I'm going to start jewelry business at home. could you give me some advice about my design? will they be bestseller? and what kind of designer earrings is popular now? pls help me out,thanks a lot
here is a photo of two turquoise earrings.
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daverobertson
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« Reply #1 on: March 07, 2011, 11:09:30 am »

Hi Laurar,

Could you also give some information on your business idea, site, etc.?  Anything that might help us develop an idea of what direction you want to go with these...

Cheers,

-- Dave
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Laurar
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« Reply #2 on: March 07, 2011, 05:51:27 pm »

Hi Laurar,

Could you also give some information on your business idea, site, etc.?  Anything that might help us develop an idea of what direction you want to go with these...

Cheers,

-- Dave
thank u Dave grinning, I haven't start my jewelry site, and I just have idea of how to start handmade jewelry business cause I like to diy some time. I want to make some costume jewelry items with natural but cheap stones, such as shells, pearls, cz, and some glass beads. then I plan to sell my items online first to see if they will be bestseller, if not , maybe I will quit. after all, market competition is intense smile

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Polly
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« Reply #3 on: March 07, 2011, 06:37:42 pm »

You're right - Market competition for handmade goods is intense. Take a look at the variety for sale on Etsy.com!!

Some things you'll need:
* Life-size (or larger) pictures
* Good descriptions. 
*~* People want to know exactly what size they're getting, what it's made of, etc. 
*~* Search engines like to report the materials, colors, etc that you say an item is made of

The life-size (or larger) pictures must be clearly in focus, to show people the quality.

For example, your designs are pretty, but I can't quite tell from the picture, how well the different parts connect. 
Before ordering, I would want to be able to see if all loops are tightly closed, so I know the parts won't fall off.

Also, those designs look like they might be very heavy ... has anyone tried wearing them for an 8-hour work day? Or 3 hours of dancing?  These might be things that would be good to explain in your descriptions when trying to sell.

Face-to-face customer feedback can be very valuable. If possible, try setting up at a small local craft show, so you can see your customers' faces when they pick up your designs, check prices, quality, weight, etc.
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Polly Nobbs-LaRue
Systems Manager -- Rings & Things
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