FYI: you’re probably used to seeing the Swarovski® name whenever crystal beads are mentioned.
The Swarovski company has changed the brand name of all its crystal beads. This is why you’re suddenly seeing this next to (I’m making like a bead maker, and rounding) several hundred items in Rings & Things’ store:
CRYSTALLIZED™ – Swarovski Elements
A really good discussion over at Hands That Create made us realize that people have wondered about this different labeling. So, a few quick pointers:
- NO, this is not a new product
- NO, this is not a new crystal process
- NO, this is not a new coating
- YES, these are the same old Swarovski crystals!
- YES, this is just a new name
For bringing this up, thanks to cmydesigns, zettarose, bronzebullet, and noodles at Hands That Create!
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