Our fail becomes your win

February 25, 2010

That’s what a Rings & Things colleague said on Facebook. I love how humble bead people are 🙂

In a March 2010 magazine ad for gemstone beads and filigrees, we let a typo slip through. It’s been corrected (since)…

...from inpired to inspired...

…from inpired to inspired…

If you click this pic, you can find the word ‘inspired’. We mistakenly sent the magazine publisher a version that said ‘inpired’, oops…

Seeing a silver lining, we challenged our ultra-sharp beady buddies in the social media world, to see if they could find a typo in one of our ads.

  • Two people on Facebook (Rose and Heather) found this, in the new issue of Jewelry Artist!
  • In Twitter, Katie-Mae guessed that we meant to write ‘doughnuts’ for ‘donuts’, so she podiumed too.

Thanks for helping us turn lemons into lemonade!

Print Friendly, PDF & Email

You Might Also Like

1 Comment

  • Reply Heather February 25, 2010 at 8:15 pm

    We loved helping you make lemonaide!
    Rose and Heather

  • Leave a Reply

    This site uses Akismet to reduce spam. Learn how your comment data is processed.